He founded a brand named Paap Mukt they are a 100% vegan company making plant-based yogurt in the city of Bangalore and they make yogurt from nuts like ( cashews, almonds, and peanuts ), Kanakriya says” the reason to start a company making plant-based yogurt was to help people switch and realize the impact on the planet of dairy yogurt. And they are on a mission to make vegan dairy products affordable and accessible with a focus on improving people’s health while protecting the planet. their products contain no additives, preservatives, or artificial flavors all naturally coming from mother earth! “
But how did it start? A year ago Lakshit explored and learned about the effects of consuming dairy on the planet and took a decision of going vegan, and slowly steadily after research and discussion he ditched dairy, but after few months he experienced that craving and wanted to substitute dairy stuff with plant-based things, but didn’t find them pocket friendly! but anyway thought of giving it a try he says he loved all the product but consuming and using them every day he found them very expensive and thought that how many people would be finding it expensive and how many people would it be stoping from changing? after some time on searching for what were the possible options, after thinking for months and giving all his time and heart to it, Lakshit launched paap mukt, for the initial days he was unclear on how to reach people and sell his products, not knowing anything about the vegan market and where he can connect with people, but after 3 months, he connected with people within the industry and started getting sales. Lakshit ” it is not easy to be an entrepreneur in a niche market. but there is a lot learn and experience and helping people switch changes everything and gives me happiness on the next level! ”
The Future Of Plant-Based Companies!
The global plant-based food market is projected to enjoy a CAGR of around 11.9%, reaching a worth of around $74.2 billion by 2027 – as per a recent report published by Meticulous Research. Drivers of this vertiginous growth include a dramatically larger vegan population, intolerances of animal products, and “significant investments in plant-based production companies.” Demands in areas like manufacturing and distribution, alongside the demand for new products such as meat substitutions and plant-based milk, have forced plant-based food manufacturers to adopt new strategies.
For India to be able to tap into the global vegan market, it has to improve
(1) efficiency in agricultural practices and knowledge,
(2) R&D of the food supply chain,
(3) quality of supply chains linking the producers with the global demands and regulations, and
(4) standards and labeling of vegan products.
And as we wait for a better future and a brighter future, investing in a vegan brand is surely gonna help you get better and bigger returns in the future!
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